Interracial Dating: Which Ethnicity Is Most Preferred in the UK?

The answer might surprise you…

It has been said that the United Kingdom has the highest rate of interracial relationships — ten times that of the European average. We decided to put this theory to the test and analyzed over 1.8 million online dating interactions in the UK to discover the likelihood of users to contact other users based on race. We’ll let the results speak for themselves.

UK: How Ethnicity Affects Online Dating Preferences

  • The data showed that Indian men AND Latina women were the ethnicity most preferred by the opposite sex.

  • White men were 5.2% more likely to contact a woman if she was not White.

  • Black women are 9% more likely to click on a non-Black man than a Black man.

  • This is contrary to what we saw in the US where Black women were 3 times more likely to contact a Black man.

  • Additionally, Black men are 16% more likely to contact a non-Black woman than a Black woman.

  • Asian and Latina women are the only female groups to prefer their same ethnicity.

It’s apparent that online daters in the UK prefer to date outside of their own ethnicity. This trend is also true for the United States — across the pond, U.S. daters most preferred Asian women, except for Asian men. Talk about shocking!


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