The Money Factor: Income Really Matters When Looking for Love Online

Love don’t cost a thing—or does it? Data shows men and women want to meet high earners online.

Many singles don’t want to admit that the number of zeroes in someone’s salary makes a difference. We decided to put our money where our mouth is and examined nearly 1.5 million interactions on between our United States’ members to determine just how much a person’s income can affect their success online.

As it turns out, the gold digger concept is alive and well for both genders — but in different ways. Money Matters infographic with background

For a man, each dollar more that he made increased his chances of getting a response from a woman. But high earners — those that made upwards of $150,000 — were 82% more likely than men that made $20,000 or less to get contacted on

For a woman, the amount she made was irrelevant UNLESS she made more than $100,000. Women with six figure salaries were much more likely to get a response from a man — so much so that women on that earned $150,000 annually were 65% more likely than women that earned $20,000 to get contacted.

That data doesn’t bode well for the majority of Americans — according to the U.S Census Bureau’s income report last year, the median annual earnings for full-time, year-round women workers in 2012 was $37,791 compared to men’s $49,398. What does that mean for average earners that want to date online?

We see two options:

1) You can lie. Women may fib a bit on their weight and men tend to stretch the truth on their height so what’s the harm in rounding up? Ill-advised. Sooner or later, though, your date is going to want to know what you do for a living and if the numbers don’t add up, you will find yourself all alone before things even get started.  

2) You can keep quiet. People who choose “Rather Not Say” on their online dating profile were assumed to be lower earners. They had the same contact rates as men who made under $20,000 and for women that made under $60,000. However, men that opted to leave this field completely blank on their profile were contacted the same as those that made up to $40,000 while women were contacted the same as those that made up to $100,000.

The third option, of course, is to remain honest and hope that you’ve landed a date that doesn’t think of you as a human price tag.

Now, we understand there are a number of factors that prompts a man or woman to contact someone online. Maybe it has nothing to do with income. Perhaps the six-figure single you have your eye on also happens to like the same television shows, outdoor activities and musicians that you do. Perhaps he or she is just good-looking. But for those hoping to score the financial man/woman of their dreams, we’ve got you covered.

We examined some of the top interests for financial singles on Take a look:

  • Mark Cuban: This entrepreneur and investor is liked by more than 3,000 singles in the U.S. alone (more than Donald Trump!). Your financially-savvy date may know about Cuban’s ownership of the NBA’s Dallas Mavericks but does s/he know that Cuban gets down on the dance floor? In addition to appearing on  Dancing with the Stars in 2007, Cuban taught disco to sorority girls in college for $25/hour (Can you say triple threat?!).
  • Barclays UK: This London-based banking institution is liked by nearly 3,500 singles, well ahead of Morgan Stanley, JP Morgan Chase, Goldman Sachs, Citi Group, and others. Perhaps this is because it is one of the oldest financial institutions in that group, dating as far back as the 17th and 18th centuries. While not nearly appropriate to ask your financial cutie where he does his or her banking, perhaps you can if they knew that this financial group owns the expensive naming rights ($400 million over the next 20 years) to the U.S.-based Barclays Center arena in New York, which has become the home of the NBA’s Brooklyn Nets team.
  • Jim Cramer: Most famous for his investment-advice show Mad Money on CNBC, Cramer is a favorite among many singles.  Like Cuban, Cramer is a sports nut. Your financial cutie might not know while in high school, Cramer used to sell Yoo-Hoo (the chocolate drink) at the Philadelphia Eagles’ football games to make money. Booyah!
  • The Wall Street Journal.: No surprise that this news source is a businessman or businesswoman’s best friend — over 3,400 singles on like it. But one thing that is surprising — the period at the end of the paper’s moniker. The punctuation mark has appeared at the end since the late-1800s. Apparently, no one at the paper knows why the period has remained for so long. If your financier is an avid reader, maybe they could venture a guess.
  • Topics to avoid: Warren Buffet and Goldman Sachs. These controversial entities totaled less than 300 likes from singles combined. However, we do suggest you point him/her to this Twitter account, which features hilarious (and not so hilarious) banter from inside the Goldman Sachs elevators.


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